brief: design an innovative ‘ready to cook’ meal experience and
its packaging that takes into account changing
consumer attitudes toward meat consumption, food
preparation and disposable packaging.
Client: ABP Beef Processors
hey heston, I can do the same with a kettle
How much time and effort do you want to put into your lunch when you only have one hour in total? - Right, not more than 15 min.
The microwave, discredited as the unhealthy, unnutritious heat up device of the '90s leaves us with the kettle. Let’s create a healthy tasteful meal within 10 min using hot water.
getting it right - prototyping in the kitchen
I swapped the jigsaw, router and lathe with a kettle, vacuum sealer and frying pan. To explore how a high level of taste can be achieved using mainly a kettle. One of the main challenges was getting different cooking temperatures and times together and create a meal within 10 min.
Depending on the food, creating a gourmet meal experience is as simple as boiling a kettle, letting the water settle for a minute, submerging the goodness in the hot water and letting it sous vide for 10 minutes. Open the bag and serve.
To sear and serve; heat up a frying pan, open the bag, sear the meat for 30 sec each side and serve.
sell food not serving suggestions, transparent and honest in every sense, like a piece of art